Why Managed?

In-House (“Non-managed”) vs. Melu Managed Messaging Service

The table below highlights each key process and responsibility for running an AI chatbot and multi-channel messaging solution.

In a non-managed (in-house/DIY) scenario, you must handle all tasks and costs.

Melu’s fully managed service covers every aspect for one simple flat monthly fee.

Feature / Responsibility
In-House
Melu
Research & vendor selection
Channel setup (Live Chat, WhatsApp, Facebook)
WhatsApp Business API setup & compliance
Bot design & conversation mapping
AI training & knowledge base creation
Testing & QA before launch
Initial launch management
Ongoing monitoring & uptime
Continuous improvement & optimisation
AI usage / per-conversation cost management
Scaling with increased message volume
Human agent recruitment & training
24/7 coverage & staff scheduling
Quality assurance & escalation handling
Reporting & performance analysis
Ongoing maintenance & platform updates
Integration with other systems
Vendor changes / platform risk management

The bottom line:

Going the DIY (non-managed) route means shouldering numerous tasks, hidden time commitments, unpredictable usage fees and staffing costs, and the risk of platform changes.

With Melu’s managed service, all tasks are handled, so you enjoy 24/7 omnichannel coverage with real human agents included for one flat monthly rate, without surprises or extra overhead.

Human‑managed messaging, made easy

Free to try. Fast to launch. Simple to scale.

Businesses ❤️ Managed Messaging from Melu

“More than happy with the service”
Suhail Nawaz, Blackstone Solicitors

“Melu are brilliant”
Simon Chaplin, The Accountants Mastermind

“Highly recommended”
Ben Sisson, Targeted SEO
“Melu has increased leads”
Elizabeth Carter, IRIS Software
“Service is personal and consistent”
Nicole Cole, Meridian Office Furniture
“I would recommend Melu to anyone”
Freddie Molyneux, Zappie

Some of our amazing team!

Would you like more enquiries from your messaging channels without having to lift a finger?

Enter your details below to receive our latest brochure to learn why human-managed messaging generates more leads for your business.

Would you like more enquiries from your messaging channels without having to lift a finger?

Enter your details below to receive our guide to the top 10 reasons why human-managed messaging generates more leads for your business.